If you’re looking to grow your business, pay-per-click services can be an effective way to generate new customers who are actively searching for your product or service. However, many business owners believe that this strategy isn’t worth the cost, and only generates quick leads that don’t convert into actual sales and profits. This article discusses the reasons why this might be the case, and how to change it so that your pay-per-click marketing efforts are actually worth their cost.
Is Pay-Per-Click A Good Way To Reach Customers?
This is a common question that many new businesses ask. Many business owners and marketers find pay-per-click search services to be an easy way to reach customers online, but there are a lot of questions surrounding them. At first glance, pay-per-click services look like a quick fix to any business’s digital marketing strategy, but they can actually end up hurting your business if you don’t take time to learn about them before launching a campaign.
The Advantages of PPC Advertising
Of course, PPC services are worth it. According to a report from eMarketer, 92% of internet users ages 18 and up use at least one paid search engine service per month. That’s why it’s essential to have pay-per-click campaigns in place to reach potential customers who otherwise wouldn’t find you on their own. The question is whether or not you should use AdWords (Google), Bing Ads, Facebook Ads, or any of a number of other pay-per-click services available today. Below are just some of the advantages we’ve seen come from advertising with PPC services
The Disadvantages of PPC Advertising
Pay-per-click (PPC) advertising offers businesses a quick and easy way to get targeted traffic to their websites. And it’s one of your best options for reaching customers on search engines like Google and Bing. But PPC comes with some major drawbacks, including poor clickthrough rates, inflated costs, and an inability to track conversions. Paying per click might lead to more traffic—but it might not necessarily lead to more sales. As a result, PPC advertising is best used as a supplemental marketing strategy rather than as a primary method of targeting prospective clients.
How to Choose a PPC Service Provider?
If you’re paying for a service, chances are you want to make sure that it’s worth your money. If a PPC (pay-per-click) provider doesn’t meet your business’s unique needs, it may not be worth sticking with them for very long—you’ll be wasting both their time and yours. Think carefully about what factors are most important to you in a PPC company and make sure that any prospective providers can offer services in each of those areas. Whether it’s 24/7 live chat support or quick turnaround times on bulk submissions, ensure that your future partner has everything you need before making any decisions. Don’t overlook price: Find out how much it will cost to work with your potential provider on an ongoing basis.
How Much Should I Spend On My PPC Campaigns?
The good news is that it doesn’t cost an arm and a leg to start your own pay-per-click campaign. Google AdWords has a minimum budget of $5, while Bing/Yahoo has no minimum at all. If you’re just getting started, there are some great free options to use in conjunction with your paid campaigns. When deciding how much you should spend on your PPC campaigns, think about what percentage of total ad spend you want PPC to make up.
Why Does PPC Work For Businesses?
Pay-per-click (PPC) advertising offers businesses a flexible way to market their products and services. Unlike SEO, which takes months or years to produce results, PPC lets you reach your audience immediately. PPC campaigns rely on pay-per-click search engines such as Google AdWords or Yahoo Search Marketing. With PPC, you only pay when someone clicks on an ad and goes to your website. That’s why it’s called pay per click; you get charged only when there is a click. You can customize your ads with information about your business and products/services so that they appear on popular search engine results pages and are seen by potential customers who are searching for information related to what you offer.
What If Pay Per Click Isn’t Working For Me?
If you’re running PPC campaigns on Google and you’re getting lackluster results, take a step back and make sure your strategies are optimized for conversions. Make sure you have a well-optimized landing page, use high-quality ads that are relevant to your target audience, and conduct keyword research to figure out which terms will drive traffic. When these three areas of your campaign come together and work in harmony, it gives you a much better chance of success. If pay per click is still not working for you after implementing changes or if it just isn’t an effective marketing strategy for your business model, try advertising via social media instead; platforms like Facebook can be great places to generate leads at a minimal cost.
