All exhibitors work hard to create the alluring exhibition stand such as exhibition stands UK. Along with designing an exhibition stand, you should go the extra mile to introduce new ideas that will help to attract targeted customers. The creative ideas will help you to engage the booth visitors to engage for a long. Here, in this article, we are going to discuss some tips to encourage the interaction of the customers with your exhibition stand:
How do you attract visitors to your exhibition stand?
Do The Preparation
You should make the most of your participation in the event by sending the invites to the customers in advance. It is recommended that you should promote your participation in the event through social media channels. Also, book the appointments with the importantly targeted customers to encourage them to visit the event. Spreading the information and doing a little bit of promotion will help you to stand out from the rest. Ultimately, you will get a huge volume of customers on your exhibition stand.
Create An Experience
All business owners know that they are going to face tough competition in the exhibition or trade shows. Therefore, all of the lookout for creative ideas for the exhibition. You should stay in front of the competitors by creating a good experience for them. You can create an immersive experience by integrating VR equipment and AR devices with your booth.
Keep Them Engage
Once someone has visited inside your exhibition stand, then it is important to instantly start talking to them. You should use organize a competition or games to keep customers engaged inside your exhibition stand for a long. Also, you can announce the alluring awards to the winners. People love competition, especially when there is an attractive award for the winner. With the help of competition, you can keep the booth visitors engage and increase foot volume inside your booth. Make sure that the competition you have organized should revolve around your brand or products/services.
Use Social Media
You should not forget to use social media when you are at the event. It is a good idea to share some pictures of the event and the booth on your social media page. Do not forget to use the hashtags in the post because they will help to drive the traffic on your social media accounts. With the help of social media posts, you can spread the word about your brand and products/services and take all those people in the loop who are not present in the event. Keep updating what is going on inside the event and generate curiosity among people.
Integrate Photobooth
You should integrate a photo booth on your exhibition stand to encourage the customers to click one picture on your booth. Also, ask them to update this picture on their social media accounts and add the hashtag of your brand. You can also hire a professional photographer who can click eye-catching memorable pictures of the booth visitors. Nobody would refuse to upload their document on their social media account when someone has clicked their perfect picture.
Use New Technology
Without new technology devices, it is impossible to achieve success. You should use large LED screens, immersive display windows, digital signage, VR technology devices, giant iTab service, promotion videos, etc. in your bespoke exhibition stands. All these latest technologies devices will help you to achieve your objectives. People love to watch new technology devices for a long and achieve new objectives.
Offer Refreshments
The trade show visitors start feeling tired after walking through the entire event. If you offer refreshments and a relaxing lounge in your booth, then it will help to attract the targeted customers. Also, they will stay inside your booth for a long. To offer refreshments to the booth visitors, you should set appliances and a refrigerator inside the booth. You should offer ice creams, cocktails, tea, coffee, chocolates.
Create Right Environment
If you are planning to stay ahead of competitors, then you should create the right ambiance. By creating the right ambiance inside the exhibition stand, you can easily attract potential customers. It is very important to create an experience that will truly reflect your products or services. For instance, if you selling furniture, then arrange it inside your booth in such a way that the arrangement looks alluring. The right environment inside the booth will not just attract potential customers, but also help to convert them.
Final Words
These are some of the ways to increase the footfall inside the exhibition stand. Also, you can keep them engage for a long by creating an immersive experience for booth visitors. Use new technology devices, organize a competition, offer refreshments, use social media and implement all other creative ideas to keep the booth visitors engage.
