It isn’t easy to become a successful ebook writer on Amazon. You can publish as many books as you want, but unless your book generates sales, it’s clearly not making an impact. There is no shortage of ebook writers who have multiple self-published books but are struggling to get conversions on them.
You need to follow some strategies that will help you market and sell your ebook better on Amazon. The more traffic you have on your e-book page, the more conversions you can have, which leads to more sales.
Read on to find out how to make your ebook sell on Amazon.
Design the Cover
Whenever you search for an ebook in any category, you will see thousands of results showing up. Amongst all these results, you will naturally want your ebook to stand out. You may have written some fascinating material inside, but it’s the book cover that will set the first impression. This is why you cannot afford to be lax here.
There is nothing wrong with designing your own ebook cover. However, it is still recommended that you hire professional cover designers. They know all the ins and outs of cover design and what really attracts the audience.
Every genre has a certain style of cover. Romance, for example, may have the image of the two main characters in close proximity. Non-fiction may have a more text-based cover without any images. Book covers will reflect the style and the content inside.
Write a Catchy Title and Book Description
A good title and book description alone will do half of the work in making people buy your ebook. The book description is a concise line or two on the main theme behind the book and how it is going to help you. Book descriptions should always focus on making the book have as much value as possible for the buyer.
A hook is a useful device to instantly grab attention. Your opening should have a good hook of any type, but it should validate your book. It could be some positive reviews or impressive sales that your book has generated. Although it is not necessary, hooks will increase the desire to read the book.
You should also include a blurb. The blurb basically tells the reader what the book is about while keeping the mystery. However, you should avoid giving too much details. Otherwise, it just comes off like you are too excited for everyone to read your book.
Blurbs often have keywords that specifically cater to your target market. A self-help book may have keywords like “self-development” and others. Such keywords will make your book much more visible on search inquiries. At the end of it, your blurb should give the reason why people need to buy your book out of all others.
You can also connect with bestsellers of the same genre. Perhaps your romance story will hit all the right chords with those who loved The Notebook. Or maybe your fantasy story has a somewhat similar charm to that of the Harry Potter series. It is important to make sure readers know the value that your book will bring to them.
Ebook writers need to make sure they have included all the above aspects. Doing so will significantly enhance the readers’ experience.
Draft an Author Bio
An author bio bridges the gap between the reader and the author. Many readers feel a disconnect with the person behind the book as they are too engrossed in the text. A good author bio, however, will add a personal touch with the readers.
Author bios are excellent marketing tactics. You are allowed to show off and prove to the reader that you aren’t just anybody. Author bios also set the expectations of the readers from the book.
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Get More Than 10 Reviews
Reviews are perhaps one of the most important things for an ebook. Book reviews bring with them a certain validation that you, as an ebook writer, need. It is surprising how reviews can also create a domino effect. One positive review may lead to dozens of sales.
Some people believe that reviews aren’t in their control, unlike the title and cover. However, it isn’t entirely correct. You certainly have some control over the reviews. In fact, by marketing your book to your target audience and creating hype for it, you will be able to highlight the positive reviews of your book even at the very beginning.
There is always a fear of less-than-perfect reviews or even negative ones. If you think such reviews will affect your sales, you don’t have to worry. Having a few reviews which aren’t perfect will, in fact, make your book appear authentic. If all the reviews have a full 5-star rating, people will immediately get suspicious. So long your book doesn’t have too many negative reviews, you shouldn’t be concerned about it.
Add KDP Keywords on Your Book
Kindle Direct Publishing (KDP) is Amazon’s platform for self-publishing e-books. You, as the e-book writer, need to tag your book with specific KDP keywords. These keywords will help Amazon to index your book for relevant searches. The more visible your book is, the more sales you will have.
There has to be a balance in choosing the keywords which have a lot of search potential but not so much as to make it too competitive. Keywords like “romance” will probably list thousands of e-books that will certainly overshadow your book.
Listed above are some of the ways through which you can make your ebook sell on Amazon. Although there are a lot more, these are some of the essentials that every self-publishing ebook writer needs to remember.
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